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7 Biggest Twitter Mistakes That Will Hurt Your Business

Posted by on Mar 17, 2014 in Blog, Twitter | 0 comments

7 Biggest Twitter Mistakes That Will Hurt Your Business

7 Biggest Twitter Mistakes That Will Hurt Your Business Twitter is a great tool for businesses. You can use it to grow your reach, establish yourself as an industry expert and drive traffic to your website. But there are a couple of Twitter mistakes that companies just seem to make again and a again and these Twitter mistakes can really hurt your business. Twitter Mistake # 1 – Sell Sell Sell The number 1 Twitter Mistake I see is that businesses use Twitter as a Sales tool. All they share is promotions, sales pitches and product info. People are not on Twitter to see your advertisement, they are there to connect, share and find interesting stuff. They want to feel a connection. Just think about it. Is that what YOU would like to see on Twitter as a consumer? If you get annoyed by that behavior, chances are pretty good that your customers will be annoyed as well. What to do instead: Tell a story, share industry news, give advice. Twitter is a communications tool, that allows you to build a relationship with your customers. Use it to answer their questions and help them solve their problems. Twitter Mistake # 2 – Don’t Listen One of the best features of Twitter and all the other Social Media Platforms is that it encourages 2-Way conversations. But many Marketers are still stuck in the old age of Print and TV advertisement, where zero interaction with customers was required. But in this day and age, you need to be in the front line. What to do instead: Talk to your customers, listen to their problems. Use the search function to search for industry terms, your company name (& nicknames, abbreviations etc), problems that your product/service is solving etc and offer solutions. Do people have the same problem over and over again? Can you find a solution for them? What is your target market saying about your competitors? How can you differentiate yourself from them? Listen, learn and implement and your business  will stay successful because you are in touch with your customers and understand their needs. Twitter Mistake # 3 – Not Post Regularly As Twitter users follow more and more people, their Twitter feed is updated at Warp speed. Once they follow more than a couple of hundred of other Twitter accounts, their feed is updated every few seconds. The good thing is, you can post much more often. The bad thing is, if you post all your messages all at once, you clutter up people’s Twitter feeds and annoy the heck out of them. What to do instead: Spread out your messages over time to reach a wider audience. You can use a service like Buffer App or Hootsuite to schedule your tweets. Don’t be afraid to share the same content twice, however I would suggest using this opportunity to test different headlines and see which tweets your audience prefers. Twitter Mistake # 4 – 100% Automation Hold on a minute, didn’t I just recommend using a scheduling tool to automate your Tweets? Yes, but scheduling a few of your tweets to increase your reach and visibility is one thing. Scheduling tweets weeks in advance so you don’t have to worry about Twitter for that time is another. This mistake is often related to Twitter Mistake #2. You simply can’t automate “relationship building”. What to do instead: Use scheduling tools to facilitate your content distribution, but don’t fall in the automation trap. Make it a point to check Twitter twice a day personally to respond to questions, search for keywords...

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Kiss Twitter – How to use Twitter for Business

Posted by on Jul 22, 2013 in Blog, Twitter | 0 comments

Kiss Twitter – How to use Twitter for Business

How to use Twitter for Business Many people enjoy using Twitter just for the social interaction that it provides, yet businesses are using their tweets as another facet of their overall marketing plan. Do you tweet yet? For witty companies, Twitter can be leveraged with many other business activities your business may already be doing. The benefit of doing this, of course, is that it allows you to automate this portion of your marketing activities – freeing you up to pursue other things to grow your business. We’ll show you  how to use Twitter for Business! Do you KISS Twitter yet? – Market Research – Branding – Customer Feedback – Customer Service – Product Development – Product Improvement – Business Development – Networking with Clients, Partners, Suppliers etc. – Oh yeah, I almost forgot: Promotion How to use Twitter for Business? KISS – Keep It Simple, Stupid! Kiss Twitter Tools: First, there is the obvious visibility among your own followers, who are likely to visit your articles, blog posts or your website directly. As you know, creating awareness is the most important task of marketing, whether it is online or offline! Second, a well-titled article could potentially show up in keyword searches of other Twitter users that may also be interested in the same niche – they may seek to reprint your article on their site, contact you for partnerships, or become an affiliate for your product. One important factor that make or break your article from becoming a viral epidemic is the length of your original URL. While most websites already shorten the URLs on Twitter automatically, the original URL determines how many characters you have left to write a catchy tweet. Keep your URLs short to leave enough space for RT/MT @username! Here goes KISS Twitter! And we saved our best Kiss Twitter for last: ClicktoTweet offers a pretty cool way to insert links that let your readers tweet right from the text. Try it here: Tweet this! Kiss Twitter and your Blog: When you have a business blog, you can harness the power of Twitter in several ways. First, there are several useful plugins for WordPress that can tweet your blog posts automatically for you. There are also little buttons that you can install that lets your readers Retweet your blogs easily! You can find one on the bottom of this post, too. Click it! Now!!! Last but not least, you can use TwitterFeed to serve up your blog’s RSS feed to your Twitter profile. Each have their own advantages – you’ll need to compare them to see which one will suit your business best. Another KISS! Kiss Twitter and Cross Promotion Networking sites, such as our beloved Facebook, also have useful Twitter applications. As usual the best advice is: Don’t overdo it! Use the middle way and update your followers only on the most important news. When you use a Facebook Fan Page (btw, Jupiter Labs has one, too!) you can send messages to your Fans! A great tool, when used efficiently. Yeah, you guessed it! KISS, again! Depending on the industry, I would suggest not more than 1-4 times a day! Frequent updates may become aggravating to your followers. Facebook also allows users to integrate their tweets into their status updates as well. For those who tweet frequently, keep in mind that those who have befriended you on Facebook will literally be bombarded with these updates if they have opted to receive them. That said, use this automation with caution – at the very least, let your followers know in advance that they will...

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How to find Targeted Twitter Followers for your Business?

Posted by on Jul 11, 2013 in Blog, Twitter | 0 comments

How to find Targeted Twitter Followers for your Business?

How to find Targeted Twitter Followers for your Business? Twitter can be a major traffic source for your business blog and website, if you do it correctly. After Facebook, Twitter is the second most used Social Media network that businesses use to grow their social reach and you should be on Twitter too. But why do so many companies have a hard time being effective on Twitter? Why are there hundreds, well, thousands of abandoned or almost abandoned business Twitter accounts out there that probably do more harm than good? Here are a few steps that will help you get over that initial hurdle. If you are just starting out, it can be hard to find enough followers to get traction and see results. It seems like you are just tweeting for the universe and nobody seems to care. Don’t give up. And don’t ever, EVER, never ever buy Followers. Best case is that you end up with hundreds of fake accounts, worst case, your account gets shut down by Twitter. There is a better way! Just follow my 15 steps to find more targeted Twitter Followers for your business and do it right. Build a solid foundation, get targeted Twitter Followers that actually are interested in your company, your product or your service and slowly but surly establish yourself as an expert in your industry! Here is how to do it – step by step: Step 1: Set up a professional profile If you are not ready to invest the time to upload a Profile picture, customize the color scheme, add a branded background image and keyword optimized description, just stop reading right here. Twitter is not the right tool for you! Twitter is an official contact point for you business and a non-customized Twitter profile is about as trust-worthy as a wolf in a sheepskin. Bonus Tip: Remember to put your main keyword with a #hashtag in your profile description and don’t forget to add your url to your website. Step 2: Listen Use the search bar on your Twitter profile to search for keywords related to your niche and see what the experts are tweeting about, how they interact with each other and what language they use. Get a feel for which tweets get retweeted (if you like a tweet from someone else, you can share it with your followers by retweeting or RT it), how to interact with other Tweeps (Twiiter users), how formal/informal the language is and take notes. Which links did you click on and why? Would you click yourself on a tweet that only contains a url? Which tweets do you think would be helpful to your customers? Step 3: Post High quality content Then, before you start following anybody, you need to post some high quality content. Find 20-25 articles that you think would be helpful for your target market or are relevant to your industry. Use a link shortening software to shorten your links (for example Bit.ly) so you have more characters to explain why your followers should click on the link and why this article is relevant to them. Bonus tip: Also add pictures or videos to make your content more interactive and interesting. Step 4: Twitter Awareness Now it’s time to find some targeted Followers and the best way is to do some good ol’ Marketing. Here are some ideas how to get an initial boost in targeted followers, create awareness for your new Online presence. Here are some ideas: Add your Twitter Handle (that’s your username, for example @Jupiter_Labs) to your signature Add a “Follow us on...

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8 Business Twitter Tips

Posted by on Aug 21, 2008 in Blog, Social Media Strategy, Twitter | 0 comments

8 Business Twitter Tips

8 Twitter Tips for Business Your Business is on Twitter? Congratulations! Here are 8 great Twitter Tips that will help you to optimize your company’s Twitter Strategy: Twitter is a highly effective Social Media Tool that can help you to reach potential customers and create awareness of your company and your products and services online. Thousands of businesses already use Twitter for the same reasons, but many of them fail. When you want to promote your business through Twitter, there are quite a few pitfalls that you can fall into. Follow these 8 Business Twitter Tips to promote your business effectively on Twitter. 1.   Twitter Tip for Business: Don’t be a pushy salesperson This is probably the most important Twitter Tip of all: Don’t Spam! All Twitter users hate companies that only use Twitter to promote their company, products or services on Twitter. Spamming on Twitter is not the way to go and will hurt your online reputation in the long run. Unless you are trying to make a quick buck now, you should make your knowledge an accessible resource and build a positive and lasting online reputation. So don’t be too pushy on Twitter, grow a targeted network and share information that is useful for potential customers and stop bothering people that are and never will be interested in your product or service. 2.  Twitter Tip for Business: Share industry news People will only follow you, when you provide useful information to them, so instead of promoting your own business over and over again. Go to Google Blog Search and find relevant information about your industry and post the links on Twitter. Share your expertise and knowledge of your industry and use Twitter to become the authority in your field. This way, you will gain the trust of your target market and they will come back to buy from you! 3.  Twitter Tip for Business: Promote your blog However, some promotion is good and often not seen as so pushy. If your company has a blog (and every company should have a regularly updated blog on their website), you should let your customers know, that you posted a new blog post on an industry relevant topic. If you have a targeted group of followers, this will not be received as spam, but as valuable information. And once they are on your blog and are in buying mode, chances are high that they are going to purchase from you! As a general rule of thumb, you should keep your ratio about 5-1, which means: Share 5 articles, videos or pictures from other sources, highlighting someone else, and then share one Tweet about your newest product, your current promotion or other things related to you! 4.  Twitter Tip for Business: Networking Another great Twitter Tip is to use Twitter as a great tool for networking (I guess you have figured that out already). Find the industry leaders and your direct competitors and follow them to pick up useful information about them. Of course Twitter is also a great tool to find potential business alliances, post jobs and present yourself and your company. 5.  Twitter Tip for Business: Be responsive Twitter is a great way to establish 2-way communication between your company and your customers. You can ask them for feedback about your product or service, share new product developments and update them on recent changes of your business. You should also monitor what other Twitter users have to say about your company and utilize it to your advantage. If you use Twitter’s Search option, you can search for your company...

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