Social Media Strategy

Julie’s Blog: Mari Smith’s Steps to Facebook Success

Posted by on Mar 28, 2014 in Blog, Facebook, Social Media Strategy | 0 comments

Julie’s Blog: Mari Smith’s Steps to Facebook Success

Julie’s Blog: Mari Smith’s Steps to Facebook Success Mari Smith is this energetic and very knowledgeable Facebook Marketing Expert. She has a huge fan base with over 127,000+ Facebook Fans. She is from Canada but lived in Scotland for a while. Now she calls San Diego her home. Her Scottish accent is really cute and is paired with a fun personality. In this Webinar – 7 steps to Facebook Success, she gives expert tips and advice that she has used with her clients.  Mari believes that Social Media is an amplifier for your business. Facebook is one way to better amplify what you have to share with the world. Edge Rank – 3 components of Facebook Success: Affinity – is the relationship you have with your fan page, and links Weight – a point system that records how many clicks you get and the amount of engagement you are receiving. Time Recency – this is the life cycle post is, there is a difference between the 2 minutes after you post something and 2 hours after you post something. Before I introduce the 7 steps I would like to share some of her ninja tips that she gives to help boost your Facebook page: Facebook Success Ninja Tips: Change up your profile & cover pictures every so often!  When you change your picture it appear in the news feed. Adding a new picture or Info Graphic generates more clicks and adds more things for your fans to talk about. Make sure you add a short narrative (few sentences about graphic), a call to action, and a link. The call to action is inviting people to sign up for your email list or fan page and receive more information from you. The link should be to your website or business where You sell things. Have a Passion Page! A Passion Page is a Facebook Page that is linked to your business. It can be used to share stories, pictures, statistics, or things you find interesting within your industry. Always link it back to your business page, you may get more likes and more sales when you are not directly selling products. Content is King But Engagement is Queen, and she rules the house!   1. Develop a Strong Strategy for Facebook Success This Is one of the main problems when companies start a Facebook Page. The original idea gets lost and strategy goes out the window. Come up with a clear Statement of what your Business would like to develop on Facebook. What do you define as Facebook Success for your business? Stick with the your goal. Then map out a strategic plan of when you will post, what you will post, and how long it will take you to post or comment back to fan’s. Make sure that every action you take contributes to your Facebook Success Strategy. Some Examples of Facebook Success goals: Improve Customer Service Get your brand better known in the community Make feed back easier for customers These are examples of a clear goals that you can use a Facebook page for, once you have figured out what you would like to use your page for. Create a regular schedule of when you will post content, such as two posts per day, and stick to the plan. This is where you have to be creative with your time management skills, you must allocate a specific time daily for your social media page for it to be successful. 2. Use Professional Graphics!!! Facebook is very visual, so any pictures or tabs need to look pretty! Create custom images...

Read More

5 Reasons to Promote Your Small Business with Social Media

Posted by on Mar 24, 2014 in Blog, Social Media Strategy | 0 comments

5 Reasons to Promote Your Small Business with Social Media

5 Reasons to Promote Your Small Business with Social Media You have many new ways to promote your small business today: Social Media is definitely one you should consider. Why? Well, read on and you will find out! Reason #1 – Social Media is effective You should use Social Media to promote your small business because it is an effective tool to really target your niche online. If you learn which Social Media Network is best for your niche then you are really able to target the right audience in very little time. You can effectively inform your most valuable prospects, who want the information and develop a strong business relationship with them. Because you are the one in charge of what is said on your profile you can really demonstrate your level of expertise and how you differentiate yourself from your competitors. Your Social Media will be effective because you are in control of how to promote your business. Reason #2 – The Wide Reach of Social Media Because you are using Social Media you are able to reach more people, faster. Spread the word! That’s the main reason for using Social Media to promote your small business. Your profile has to be open, public and inviting so that everybody can find you and has an incentive to stay connected with you in the long run. The more traffic you attract on your Social Media profiles, the more people read about your business and let other people know about you. Social Media makes customers and other businesses aware of your presence, online and offline. Reason #3 – The “Look” of Social Media Social Media as a tool to promote your small business allows you to show your customers what your business is all about! It enables you to give a look “Behind the scenes” of your business that you cannot show with other tools. You can show a much more personal insight into your business. People don’t just buy from your because they like your yellow widget, but because your company speaks to them. What does your company stand for? What are your values? But Social Media also allows you to promote your small business using the same tools as any large corporations. With Social Media it doesn’t matter if you’re big or small, what matters is using it wisely and efficiently to develop a strong and trustworthy image of your business. Reason #4 – The Results of Social Media Using Social Media to promote your small business goes even farther than just reaching out to more customers or businesses. It allows you to provide the information where it’s needed, but also to show your constant presence online and the stability of your small business. It, most of all, gives you the chance to get feedback and change and improve certain aspects of your business and maybe develop a stronger customer service. Social Media creates conversation, discussions between you and your targeted customers. You can exchange ideas and it helps you grow stronger, answering the existing and future needs of your audience. Reason # 5 – Social Media is Fast When you have created interesting and appealing content that goes viral, it will happen fast! News spread incredibly fast on Social Media. Remember the air plane that crashed into the Hudson River? It spread on Twitter long before the first News reporters showed up at the scene. It also gives you instant feedback on new products or services, your content and you can provide real time customer service to your clients! How cool is that? Don’t you want...

Read More

Julie’s Blog: Buffer App – The Best Social Media Scheduling Tool

Posted by on Mar 21, 2014 in Blog, Social Media Strategy | 0 comments

Julie’s Blog: Buffer App – The Best Social Media Scheduling Tool

Julie’s Blog: Buffer App – The Best Social Media Scheduling Tool Do you know about Buffer App? I have just recently found out about this amazing Buffer App and I’m in love with it! If you don’t use Buffer yet its a must for anyone who wants to increase their Social Media status. It can also help to increase fans and followers with frequent posts.  I highly recommend the Buffer App to any and everyone not just Social Media Consultants but even people who use Social Media on a personal level. This App is for everyone! Another reason why I am so happy with this app and so willing to recommended it to everyone I know, is because they have amazing customer service. I am very, very critical of customer service because I worked in the customer service industry. I was amazed the first time I wrote Buffer App an email when having trouble adding one of my social networks the first time downloading the app. They replied that day an hour later! I couldn’t believe it I don’t even respond to some of my text messages that fast. Having a constant Social Media presence is tough especially when you have a thousand and one other things you have to do during the day. For you to gain recognition and  more followers it is crucial that you are constantly seen in the news feed. Buffer allows you to set all your posts for that day or the next few days and automatically sends them at the specified time and date. Its Just like setting an alarm to wake you up. Keep your followers engaged and up to date while you are away! Basics About Buffer App: It is a App for Social Media networks like Facebook, Linkedin, Twitter, Google+ (pages only) and App.net, that allows you to post one time to every network at the same time. It allows you to pick the time and specific day you want to post to the networks and saves it in a queue until that day or time. Its purpose is to save you from going to every site uploading the same data and description over and over again. Which does get to be tedious when you do it over and over. A special bonus which is also great, the app is fairly new and the Buffer App team comes out with new ways to use Buffer quite often. They recently added a download where you have the buffer with you during web surfing from any and every site you come across. Simply by installing the browser extension  it instals a button in the top right corner of your browser, so when you find a page to share, you just click the icon, write a short description, click post. Very simple and easy to use. Another great improvement is that the Buffer Team has added are the iPhone and android apps. Its the same concept and app as your computer you just download it from the app store, or android store. Then you are able to share posts from your mobile device, and update on the go. I currently use the free buffer app which allows you to buffer for five different Social Media sites, and store ten posts in the queue for each site. There is an Awesome Plan that is ten dollars a month. It allows you to connect to twelve different Social Media sites, with unlimited number of buffer space which holds each post in its queue until your ready to post. There is added varieties of when you are able to set time and dates...

Read More

Why Outsourcing to a Social Media Consultant is a Bad Idea

Posted by on Mar 10, 2014 in Blog, Social Media Strategy | 0 comments

Why Outsourcing to a Social Media Consultant is a Bad Idea

Why Outsourcing to a Social Media Consultant is a Bad Idea I honestly think that outsourcing Social Media is the worst you can do. Maybe it would be better to not do it at all. I have to admit, this has not always been my point of view. I used to offer outsourced Social Media services to my clients for a very long time. I would update their Facebook, Twitter and write their blog posts for them. Like most other Social Media consultants, my clients could pick different packages according to their needs. I had clients in a variety of industries and in many cases, I was not familiar at all with the industry that they were in, had no insights in their business strategy and what was going on in their day to day business. Social Media is about connecting people with people directly. This is why it is so powerful. If you hire a Social Media consultant, it feels like one of these silly situations on TV where two friends are not talking and a middle man has to play the messenger. Remember in Harry Potter, when Harry and Ron didn’t talk and Hermonine had to repeat everything they said? Pretty childish and inefficient right? So why would you do that in your business? Social Media is also about showing that you care, want to listen and build a relationship with your customers. You can’t outsource “building a relationship”. A relationship is built on trust, mutual interest and genuine care. Do you think you could build a friendship with someone, if you only communicated through their secretary with them? Probably not. Here are a couple more reasons why I believe that outsourcing Social Media is a bad idea: 1. Your Social Media Consultant does not know your industry I used to do the Social Media for a budget car rental company with locations all over the US, Central America and the Caribbean. I wrote hundreds of blog posts about the various locations, things to do for tourists, the best hotels etc. The problem was, that I had never been to most of these locations. I researched my content on Trip Advisor, travel blogs, Wikipedia and more, but I had no inside knowledge. I had no way of evaluating if the information that I had researched and passed on in my blog posts was accurate or not. In short, I was just regurgitating what other people already shared. If on the other hand, somebody at that rental car location had written a blog post about their city every couple of weeks sharing their knowledge and cool insights about the city they call home, it would have been a real value to the rental car customers, don’t you think? Your customers want to see your expertise and insights in your industry. How can you establish yourself as a thought leader and show that you care for your customers, if you pay someone else to do it for you? You are the one who has worked in the industry for years, know the ins and outs, have the network and most importantly, know your customers. All your Social Media consultant can do is provide information that is already widely accessible and does not provide further insights. At best, it’s a good summary of information that barely touches the surface of what is really going on in your industry. 2. Your Social Media Consultant has no insights in your day to day business Another problem was that I was working remotely and there was no way for me to gain insights...

Read More

Customer Service on Social Media – 5 Things Most Companies Do Wrong

Posted by on Feb 10, 2014 in Blog, Social Media Strategy | 0 comments

Customer Service on Social Media – 5 Things Most Companies Do Wrong

5 Things Most Companies Do Wrong In Customer Service on Social Media 1. Ignoring negative comments Most companies are afraid of negative comments on their Social Media profiles and is a major concern for Marketing Managers and Owners. Yet at the same time, many companies choose to ignore negative comments. By ignoring them, they don’t go away though. When I talk to my clients, I always try to encourage them to see negative comments as an opportunity. No customer expects your company to be perfect. What makes or breaks a deal is how you deal with issues though. Just imagine how you would feel if you walked into a store to complain about a product or a service and the sales clerk just turns and walks away from you, totally ignoring you. This  is not how a company should treat a customer, whether it’s in person, online or on the phone. Use a negative review or comment as a chance to showcase how you treat your customers. Offer genuine support to resolve the issue and make your customer happy. Show that you care, just like you would want other companies to care when you had a sub-par experience with them. Most customers are not too unreasonable. Make it right and make them happy and they might even turn into a raving fan after the incident. 2. Deleting bad comments/blocking people Deleting bad comments and blocking people is only ok if they are not following your commenting guidelines. While it is ok to delete spam and comments that use inappropriate language, it is not ok to delete negative comments just so your company does not look bad. My best advice for you is to not take it personally and see it as an opportunity for your company to make your product or service even better. Thank your customers for making you aware  about this issue and how you are planning to fix it. Keep them appraised on the development, even before they ask. Always remember that keeping a customer is much cheaper than finding a new one. Often times, you can even turn unhappy customers into raving company fans. One time, while my dad and aunt and uncle from Germany were visiting me, we went to a local Brewery for dinner. We had ordered a couple of beers and Nachos. When we were almost done chowing down our food, we discovered a tiny screw on the bottom of our Nacho plate. Nothing had happened, but we still showed it to the bar tender. Instantly, the restaurant manager was talking to us, asked if we were alright and if we wanted another plate of Nachos. As we were already full, we declined, but he nonetheless comped our whole bill (about 6 beers and the nachos). Guess what, my dad told the story of how Rock Bottom Brewery tried to “screw” us, but then provided such awesome customer service to so many people and every time he came back to visit me in San Diego, we had to go back to his favorite Nacho place 😉 3. Not have a Social Media Crisis plan Dealing with individual complaints is still rather easy and does not need much planning to do right. But what happens when hundreds of customers experience the same problem or when a particularly unlucky incident goes viral and reaches a large audience? Most of these problems started out small and most likely could have been prevented if someone at the company had showed enough compassion and done the right thing. Step up and make it right as soon as...

Read More

Social Media New Year’s Resolutions

Posted by on Dec 30, 2013 in Blog, Social Media Strategy | 0 comments

Social Media New Year’s Resolutions

Social Media New Year’s Resolutions It’s the same every year. While your licking your plates from the Holiday meals and indulge in the last slice of Pumpkin pie, you are starting to make plans for the coming year. The new year will be a fresh start. A clean plate. Let’s start over and make it right this time. This year you will show them all. Your New Year’s Resolutions will be a success. Whether you vow to go to the gym 3 times a week, or that you will not eat another carb til you drop at least 15 lbs. But what about your career? Most of our New Year’s resolutions are about private habits and seldom about our career. Here are some Social Media New Year’s Resolutions that will help you stay on track with your strategy! 7 Social Media New Year’s Resolutions 1. I will post at least daily on Social Media Networks Unless you are a very organized person with a clear strategy, posting daily, or even multiple times a day is often a challenge for many Marketing Managers and Business Owners. I am guilty of this myself. Having a Social Media Editorial Calendar has helped me a lot with staying on track. If you want to try it, you can download a free template here! 2. I will write more guest posts Writing guest posts another thing that I like to push from one To-Do list to the next. So it’s definitely on my personal Social Media New Year’s Resolution list. It’s just really, really hard. When you write a blog post -a good blog post – it takes time. You do the research, you write it. You create and add images. You edited the text. Then edit it again. Over the course of a few hours, you pour your heart into it and then you are supposed to give it away? But it’s your baby! How could you? And you can’t even check the traffic stats every 5 minutes like you would when you publish it on your site. Guest posting it’s also one of the fastest and most efficient ways to grow your audience, build connections and trust. Many companies do not use this great tactic to reach new clients though. Many only think of their direct competitors as an option to publish guest post, which, obviously is a bit problematic. But what about related products or services? If you are selling paint brushes, contact paint companies with blogs and talk about how to clean brushes properly. Think outside the box. 3. I will blog 2 times per week Blogging on a regular basis will help your business in many different ways, so if you are not doing this yet, it should definitely be part of your Social Media New Year’s resolution. The more content your create on a regular basis, the higher the odds are for: your website to be crawled by the Search Engines better rankings on Search Engines reduced your customer service work load, because you answer many questions in your blog posts better customer service by using blog posts to show how to use, fix and maintain your product becoming a thought leader and go-to expert of your industry Oh and guess what, I have created also created a Blog Editorial Calendar Template that you can use. Download it here for free! 4. I will integrate Instagram and more Videos in our Marketing plan Social Media is going on visual overload. All Social Networks are working on their own unique ways to make their platforms more visual. Twitter bought...

Read More

Want to learn more about Online Marketing?

Sign up below!




Subscribe!