Inbound Marketing

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Posted by on May 2, 2014 in Blog, Inbound Marketing | 0 comments

by w4l3XzY3

by w4l3XzY3 miami dolphins’ brent grimes’ wife miko filmed being arrestedYou will need a football girdle. You will need football pads. You have to understand that first we have two pairs of pants that we’ve got. Company operated stores. Despite RadioShack’s efforts to remain competitive in the ever evolving electronics industry, the retailer is nearing irrelevancy. According to The Fake ray bans Wall Street Journal, 25% of all electronics purchases were made online in 2013.. Football’s physical nature leads to its players closely scrutinizing their weight. Overweight players must shed the pounds and trade fat for muscle in order to keep up with their quicker foes. Players on the lighter side look to gain healthy weight so that Cheap Jerseys they can withstand the physical pounding that characterizes the game.. From NPR News, this is ALL THINGS CONSIDERED. I’m Audie Cornish. And Thanksgiving means family, turkey, maybe a stint on the couch and, of course, some football. But it turns out that what the coaches thought was good for you was actually leaving you worse off. Static stretching the kind where you reach down to touch your toes and hold before an intense workout or game will not only wear you out quicker but also make you more liable to injury. And that’s because when you stretch, your replica oakleys limbs consider the possibility that they’re about to be snapped off, so they tighten. Step 3Select a lineup based on exploiting the other team’s weaknesses or withstanding its greatest threats. A player who is exceptionally strong at head balls, for href=”http://cheapjerseysupply.com/” target=”_blank”>cheap jerseys example, could be positioned as the center defender if the other team regularly scores by putting long crosses into the box. If the other team is notably stingy on defense, you’ll want to use patient midfielders who can play defense first, maintain ball possession and wait for creative scoring chances instead of continually attempting to send long balls past the defense or feeding forwards who can’t beat the defenders one on one, losing the ball in the process.. We have substantial investment of around $3.6 billion and we will make further investments . But it is very difficult to recover this investment because the telecom market is not very stable. It is very difficult to say how much investment is needed because the rules are not stable and the regulatory system is changing. Reveal background information on the current market situation, including details on the competition. Let the team sample the product and examine the cheap oakleys sunglasses packaging; provide your team with feedback from people who have already tried the product as a part of the company’s research. nfl jerseys cheap Determine you company’s strengths, weaknesses, threats and opportunities, and identify how ray bans sale they positively and negatively affect the...

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7 Simple Steps To High Quality Content Curation

Posted by on Jan 20, 2014 in Blog, Content Marketing, Inbound Marketing | 0 comments

7 Simple Steps To High Quality Content Curation

7 Simple Steps To High Quality Content Curation In a time of constant information overload, people look for high quality content curators that they can trust. In today’s world of online buzz and Social Media streams, people like to follow others who will sift through the mountains of information and help them make sense of it all. If you want to become the subject matter expert, aka High Quality Content Curation Ninja in your niche, you need to do the following: stay on top of breaking news and industry trends sift out the spammy, crappy, and un-worthy stuff share content consistently and reliably add value to curated content by adding your perspective be open and encourage conversation about shared content 1. Create a Social Media Editorial Calendar If you plan ahead, you will stay on top of your Content Curation and if you are on top of your Content Marketing strategy, you won’t have to scramble and end up sharing crap just because you need to post “something”. If you need a little help with this, you can download a free Social Media Editorial Calendar here. 2. Create a System for Content Curation If you are looking at a big empty calendar and your tasked with finding 30 pieces of high quality content related to your industry, you will probably feel overwhelmed. But if you create a system for your Content Curation, you can do it much quicker and better. First, you have to come up with 10-15 topics that your audience is interested in. For example, if you are a hair dresser, some of your categories could be: Before and after pictures Celebrity Hair styles of the week Hair Color (red, brown, black, blond, crazy) Short Hair Medium Hair Long Hair Hair care (products, home made) Seasonal Company News etc After you decide how many times you want to post to each Social Network, you create a time table with the categories you picked. Here is an example for a Hair Salon Facebook Content Strategy: Monday: Add 3 images with short hair cut examples to “Short Hair” photo album – Short Hair Tuesday: Create an image with text overlay to remind customers to get hair cut before Valentines Day, include coupon – Seasonal Wednesday: Share photos of employee birthday cake and celebration at the salon – Company News Thursday: Easy Up-do video – Video Friday: Find article about hair care – Hair Care Saturday: Pick Celebrity Hairstyle of the week – Celebrity Hair styles of the week Sunday: Add 3 images with red hair examples to your “Red Hair” photo album – Hair Color If you know exactly what you are looking for, it will be much easier to find it. You might come across some of the content even in your spare time and just save it for later. Or you can just use your good ol’ friend Google to find the latest news about the topic of your choice. (Or use the other High Quality Content Sources mentioned below) The best part?  You can reuse most of your content on other Social Media Networks. Just add a different caption and switch it around a bit, so you don’t share the same content at the same time across all platforms. Make sure that your content fits the platform and is optimized for your audience on this specific network. The following week, just switch it up a little to keep it interesting. Throughout the year, you can sprinkle in some seasonal ideas or local events to reach your target market and show more of your company’s personality. =>Aim...

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10 Things Companies can learn from Mom Bloggers about Content Marketing

Posted by on Jan 13, 2014 in Blog, Content Marketing, Inbound Marketing | 0 comments

10 Things Companies can learn from Mom Bloggers about Content Marketing

What Companies can learn from Mom Bloggers about Content Marketing So, if you are a Marketing Manager for a business, you might have experienced the same frustration as I have: You click on this enticing headline on how to increase traffic to your blog and it turns out it’s written for a mom blogger, not a business. And then you click through to their Facebook page and see that they have a following of 275 000 and you get really mad. How come mom bloggers are so successful? They don’t even have a Marketing Plan or a Social Media Budget? All of their success is organic! How in the world did they do it? Granted, most of these bloggers might not be running a full fledged business. Still, some of them have hundreds of thousands of loyal fans, get huge amounts of organically grown traffic and know a thing or two about how to produce content tailored to their target market’s needs. So why do many bloggers do so well with what we are struggling with? You might say: “They are not trying to sell anything!” But that’s not true in most cases. Many of them sell meal plans, ebooks, workout plans, affiliate products, courses, webinars and other things. So while many of the traffic and follower generating tips are unique to bloggers, we Marketing people can still learn a thing or two from bloggers. I’m not a mom and I’m not a mom blogger, but I was recently accepted into a really cool Facebook group for Bloggers in San Antonio. Most of the bloggers there seem to be mom bloggers. It is such a great community of bloggers, sharing their knowledge and helping each other out wherever possible. I have started following and reading some of the blogs and following the bloggers on Facebook and I am fascinated by what I am seeing. Many mom bloggers really “get it”. They get what Content Marketing is all about. They get that it’s not about them, but about their readers. I think businesses could learn a lot from the mom bloggers out there. 1. They share really useful stuff almost every day Mom bloggers really got it down. They know who their target market is, because, well, they ARE their target market. They are their own buyer persona, so they know their readers’ problems, struggles and day-to-day life and provide solutions that have helped them personally. Another trait that businesses could and should try to copy is the fact that many professional mommy bloggers produce high quality content day after day after day. They don’t find excuses and just do what they have to do. Write content. Promote it. Write some more. 2. They are not afraid to highlight and share their peer’s content You’d think with the hundreds of thousands of mom bloggers out there and all of them being women, that there would be napp-a-di-napp and pap-a-di-papping going on. But most mom bloggers are part of a huge community that is helpful, embracing and caring. Many mom bloggers monetize their blogs either through advertisement or even selling products or services, so the argument that they are not really competing is futile. Mom bloggers host Link Parties and share their competitor’s blog posts and even products with their fans as long as they think that it could benefit their readers. Can you imagine your competitor sharing your latest blog post with their audience and the other way around? Every company has a slightly different angle and target market. At least they should. Let’s say you are a High End...

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What Is A Buyer Persona And How They Can Reduce Your Marketing Costs

Posted by on Jan 6, 2014 in Blog, Inbound Marketing, Online Marketing, Target Market | 0 comments

What Is A Buyer Persona And How They Can Reduce Your Marketing Costs

What is a buyer persona? Remember that imaginary friend you had when you were in Kindergarden? Well, now that you are a Marketing Manager, you can now officially create a whole sleep-over party of them. A buyer persona, in short, is a made-up persona that includes all the information, characteristics, buying behavior and interests of your different target markets. Creating Buyer Personas will help you to spend your Marketing budget more wisely and write content that speaks to your readers. Two examples of your company’s target markets: Let’s say you are a software company providing accounting software solutions to small and medium sized businesses. One of your target markets are small business owners, who often wear many hats and wants a solution that helps him take care of the hassle of accounting as easily and quickly as possible. Selling to him will be very results-oriented and focuses on how easy it is to use your software. In a medium sized company, there will be a designated accountant or even a team who probably has a lot of experience with other accounting software and has much more in-depth information. The approach to sell to the accountant will be much more feature-oriented and detailed. While your sales team will probably make this differentiation automatically when meeting with the different types of clients in person, most companies forget to apply this approach online. So how do you create a buyer persona? Well, first you got to do some research about your different target markets. Do a survey, talk to them and get a feel for them. Then split them up into the different target markets that you seem most suitable for categorizing your customers. And now the fun part starts. You create a fictional character that incorporates the characteristics, traits, buyer behaviors that have the most counts within your target market group. Important Tip: Remember to not use averages, but rather the largest bracket within the group. Buyer Persona Research: Before you can start, you need to gather the following information: Demographics Age, Gender, Location, Income, Ethnicity, Education, Job Title, Seniority (Decision-Maker or not), Marital Status, Children? Self-employed or employee? For B2B Companies: Company Information: Industry, Company Size, Sales Volume, Location and Market Penetration, Market Leadership, Age of the Company etc. Unrelated Interests Sports, Hobbies, Books, Politics, etc. Priorities Price, Quality, Speed, Customer Service, etc. Values Do my values correspond with the values of this brand? Are supporting the causes that I believe in? Benefits What problem does your product/service solve? How will your product make my life better/simpler? Barriers Will your product deliver? Will your brand deliver? Can I trust you? Price (Some people love your product, but they will be great brand ambassadors, but they won’t ever be able to afford your product/service) Is your product/service a good fit for my needs? Important Tip: Even if you are targeting other businesses, you are still connecting with PEOPLE on the other side. Don’t just look at the company size, sales volume and industry, but look at the people who are working for your target businesses. Are you dealing with the newbie College graduate with little experience but willing to take a risk and try new things? Or maybe the soon-to-retire Senior Executive who has been with the company for 30 years and will call you on it, if you try any tricks. Buyer Persona Creation Ok, now that you collected your data, you can start building your Buyer Personas. Let’s take the small business owner from the example above. This is your first parameter for your Buyer Persona. Filter out all...

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