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Julie’s Blog: Mari Smith’s Steps to Facebook Success

Posted by on Mar 28, 2014 in Blog, Facebook, Social Media Strategy | 0 comments

Julie’s Blog: Mari Smith’s Steps to Facebook Success

Julie’s Blog: Mari Smith’s Steps to Facebook Success Mari Smith is this energetic and very knowledgeable Facebook Marketing Expert. She has a huge fan base with over 127,000+ Facebook Fans. She is from Canada but lived in Scotland for a while. Now she calls San Diego her home. Her Scottish accent is really cute and is paired with a fun personality. In this Webinar – 7 steps to Facebook Success, she gives expert tips and advice that she has used with her clients.  Mari believes that Social Media is an amplifier for your business. Facebook is one way to better amplify what you have to share with the world. Edge Rank – 3 components of Facebook Success: Affinity – is the relationship you have with your fan page, and links Weight – a point system that records how many clicks you get and the amount of engagement you are receiving. Time Recency – this is the life cycle post is, there is a difference between the 2 minutes after you post something and 2 hours after you post something. Before I introduce the 7 steps I would like to share some of her ninja tips that she gives to help boost your Facebook page: Facebook Success Ninja Tips: Change up your profile & cover pictures every so often!  When you change your picture it appear in the news feed. Adding a new picture or Info Graphic generates more clicks and adds more things for your fans to talk about. Make sure you add a short narrative (few sentences about graphic), a call to action, and a link. The call to action is inviting people to sign up for your email list or fan page and receive more information from you. The link should be to your website or business where You sell things. Have a Passion Page! A Passion Page is a Facebook Page that is linked to your business. It can be used to share stories, pictures, statistics, or things you find interesting within your industry. Always link it back to your business page, you may get more likes and more sales when you are not directly selling products. Content is King But Engagement is Queen, and she rules the house!   1. Develop a Strong Strategy for Facebook Success This Is one of the main problems when companies start a Facebook Page. The original idea gets lost and strategy goes out the window. Come up with a clear Statement of what your Business would like to develop on Facebook. What do you define as Facebook Success for your business? Stick with the your goal. Then map out a strategic plan of when you will post, what you will post, and how long it will take you to post or comment back to fan’s. Make sure that every action you take contributes to your Facebook Success Strategy. Some Examples of Facebook Success goals: Improve Customer Service Get your brand better known in the community Make feed back easier for customers These are examples of a clear goals that you can use a Facebook page for, once you have figured out what you would like to use your page for. Create a regular schedule of when you will post content, such as two posts per day, and stick to the plan. This is where you have to be creative with your time management skills, you must allocate a specific time daily for your social media page for it to be successful. 2. Use Professional Graphics!!! Facebook is very visual, so any pictures or tabs need to look pretty! Create custom images...

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5 Characteristics That Will Make Your Facebook Page Epic

Posted by on Jan 27, 2014 in Blog, Facebook | 0 comments

5 Characteristics That Will Make Your Facebook Page Epic

5 Characteristics That Will Make Your Facebook Page Epic In today’s world, almost every company has a Facebook page. But honestly, how many of them are any good? How often do you come across company pages that haven’t shared an update in weeks, don’t respond to customer questions and don’t even have a link to their website? Unfortunately, but fortunately for you, it doesn’t take much to make your Facebook page epic and stand out. 1. Consistency Consistency is key to Content Marketing. Nothing is a bigger turn off than coming to an abandoned Facebook page. Most of your fans will only visit your page when they initially like it and then only see the updates in their Newsfeed. Use this opportunity to make a good first impression. Did you know that if you rely on organic reach and don’t pay for advertisement, less than 16% of your fans will see your update? Too many times, I come across Facebook pages that only get updated 2-3 times a month, so their fans only get an update of this company every couple of months. That probably won’t help you with building a relationship with your customer and building a loyal following. So how often should you post? I would suggest starting with at least once a day, if possible 2-4 times spread out over the day, maybe even more. If you can keep up this amount of content on a regular basis, you can increase your Facebook page posting schedule until you see a drop in engagement and people starting to unlike your page. Test it and see what works for your audience. 2. Great Visuals As I said, your audience will only see about 16% of your content, so make sure that what they see, wows them. Most people on Facebook multitask, so you need to grab their attention. Images naturally draw attention to themselves, so take advantage of this. Did you know that images create 53% more likes than the average post? Here are some ideas for visual content: Use your cover image to tell a story. You can highlight your brand, your product and yourself. Your cover image is also a great place to add some seasonal flair. Change it up often for extra exposure! Size: 851 x 315 pixel Make sure your Profile picture is sized correctly and looks professional. Crop your image to the appropriate size of 160 x 160 pixels and either chose your logo, slogan or spokesperson of your brand. Use Photoshop or Picmonkey to create visuals for your updates. Just adding a frame to your picture or cropping it to the appropriate size of 403 x 403 pixel, or for featured posts 843 x 403 pixels. Instead of just posting quotes as a status update, use Picmonkey to overlay the quote over an image. Make sure that the image, which is automatically generated when you share a link, shows the full image and does not crop off any important parts of the image, such as text etc. Also Facebook accidentally uses advertisement images as the preview, which is obviously not a good choice as a link preview. If none of the images is appealing, resize an image to 196 x 377 pixels and upload it yourself. 3. Engaging Content Your Facebook page’s success is dependent on your audiences interaction. Only if your audience is engaging and interacting with your content, your future content will be displayed to a larger percentage of your page. Facebook uses an algorithm called EdgeRank and simply said, the algorithm assumes that if people comment, like and share...

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