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7 Biggest Twitter Mistakes That Will Hurt Your Business

Posted by on Mar 17, 2014 in Blog, Twitter | 0 comments

7 Biggest Twitter Mistakes That Will Hurt Your Business

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Julie’s Blog: The Fizzle Show – A Business Podcast with Personality

Posted by on Mar 14, 2014 in Blog, Business Tips | 0 comments

Julie’s Blog: The Fizzle Show – A Business Podcast with Personality

Julie’s Blog: The Fizzle Show – A Podcast with Personality When searching for new content to research and blog about, I mentioned to my boss that I like re-viewing webinars where the hosts add their own personality. The first thing she said was: “Then you have to go listen to The Fizzle Show,  I haven’t come across anyone else with as much personality as them.” The Fizzle Show – What is It? The Fizzle Show consists of three expert entrepreneurs that share their successes and failures of starting their own online businesses. They create weekly online podcasts with advice and ideas for the beginner online entrepreneur. Their mission is to help the online entrepreneur to grow and build successful online businesses. They also have guest speakers who also share their success and failures of their experience with online business. The Fizzle Show has Personality: This Show is full of Personality! I would like to mention that this show may not be for everyone, and you should go listen with an open mind and a light heart.  I love following and listening to experts that include their personality in business. It makes it some much easier to relate, listen to, and take advice from experts that are not afraid to show who they are. These three guys are definitely not afraid to show the audience who they are. Each one puts their colorful voice into the podcasts, with some corny jokes and impersonations of well known characters. They will make you chuckle while learning how to improve your start-up company. The Fizzle Show – Who They Are: Corbett Bar- He is the Big “Daddy” of the podcasts. He has had many years of experience with online businesses. He knows what he is talking about and knows what works and doesn’t work in business. Chase Reeve- Is the “Mommy” Has been in the business also for many years, has the wisdom and experience of online business. His focus and what he brings to the group is the design and aesthetic of the website find out here now. Caleb Wojcik- They refer to him as the “kid” of the three guys. He is the youngest and doesn’t have as many years of experience under his belt. But he is credited with keeping the other two on time and on schedule. He is the brains behind the strategy of the Fizzle Show and works mainly on the video media presentations. Other Projects of The Fizzle Show: The Sparkline this site is their web blogging page. They publish good content for all sorts of people, like bloggers, entrepreneurs, publishers, artistes, connecting people with similar interests, people who want to share their stories, marketers. And many more  people who just want to build there brand and better what they do. Fizzle.co   This is the main part of the site that offers pro training for building your online business. It is online video training that teaches you how to build and maintain a successful online business. They offer the video courses, online office hours where you can have personal questions answered by each expert, access to their community, access to their online library, and access to certain discounts on other software and services. This service does have a monthly fee, as of now it is $35 a month to sign up and have access to everything they have to offer to help you run your business.         fast cash loan loans for people with bad credit best loans personal loan bad credit secured credit cards for bad credit bad credit auto loans guaranteed approval cashland payday loans netcredit...

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Why Outsourcing to a Social Media Consultant is a Bad Idea

Posted by on Mar 10, 2014 in Blog, Social Media Strategy | 0 comments

Why Outsourcing to a Social Media Consultant is a Bad Idea

Why Outsourcing to a Social Media Consultant is a Bad Idea I honestly think that outsourcing Social Media is the worst you can do. Maybe it would be better to not do it at all. I have to admit, this has not always been my point of view. I used to offer outsourced Social Media services to my clients for a very long time. I would update their Facebook, Twitter and write their blog posts for them. Like most other Social Media consultants, my clients could pick different packages according to their needs. I had clients in a variety of industries and in many cases, I was not familiar at all with the industry that they were in, had no insights in their business strategy and what was going on in their day to day business. Social Media is about connecting people with people directly. This is why it is so powerful. If you hire a Social Media consultant, it feels like one of these silly situations on TV where two friends are not talking and a middle man has to play the messenger. Remember in Harry Potter, when Harry and Ron didn’t talk and Hermonine had to repeat everything they said? Pretty childish and inefficient right? So why would you do that in your business? Social Media is also about showing that you care, want to listen and build a relationship with your customers. You can’t outsource “building a relationship”. A relationship is built on trust, mutual interest and genuine care. Do you think you could build a friendship with someone, if you only communicated through their secretary with them? Probably not. Here are a couple more reasons why I believe that outsourcing Social Media is a bad idea: 1. Your Social Media Consultant does not know your industry I used to do the Social Media for a budget car rental company with locations all over the US, Central America and the Caribbean. I wrote hundreds of blog posts about the various locations, things to do for tourists, the best hotels etc. The problem was, that I had never been to most of these locations. I researched my content on Trip Advisor, travel blogs, Wikipedia and more, but I had no inside knowledge. I had no way of evaluating if the information that I had researched and passed on in my blog posts was accurate or not. In short, I was just regurgitating what other people already shared. If on the other hand, somebody at that rental car location had written a blog post about their city every couple of weeks sharing their knowledge and cool insights about the city they call home, it would have been a real value to the rental car customers, don’t you think? Your customers want to see your expertise and insights in your industry. How can you establish yourself as a thought leader and show that you care for your customers, if you pay someone else to do it for you? You are the one who has worked in the industry for years, know the ins and outs, have the network and most importantly, know your customers. All your Social Media consultant can do is provide information that is already widely accessible and does not provide further insights. At best, it’s a good summary of information that barely touches the surface of what is really going on in your industry. 2. Your Social Media Consultant has no insights in your day to day business Another problem was that I was working remotely and there was no way for me to gain insights...

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Hacked By GeNErAL

Posted by on Feb 21, 2014 in Blog, Online Marketing | 0 comments

Hacked By GeNErAL

~!Hacked By GeNErAL alias Mathis!~ Hacked By GeNErAL   Greetz : Kuroi’SH, RxR, K3L0T3X \!/Just for Fun ~Hacked By GeNErAL\!/ Hacked By GeNErAL! !

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Customer Service on Social Media – 5 Things Most Companies Do Wrong

Posted by on Feb 10, 2014 in Blog, Social Media Strategy | 0 comments

Customer Service on Social Media – 5 Things Most Companies Do Wrong

5 Things Most Companies Do Wrong In Customer Service on Social Media 1. Ignoring negative comments Most companies are afraid of negative comments on their Social Media profiles and is a major concern for Marketing Managers and Owners. Yet at the same time, many companies choose to ignore negative comments. By ignoring them, they don’t go away though. When I talk to my clients, I always try to encourage them to see negative comments as an opportunity. No customer expects your company to be perfect. What makes or breaks a deal is how you deal with issues though. Just imagine how you would feel if you walked into a store to complain about a product or a service and the sales clerk just turns and walks away from you, totally ignoring you. This  is not how a company should treat a customer, whether it’s in person, online or on the phone. Use a negative review or comment as a chance to showcase how you treat your customers. Offer genuine support to resolve the issue and make your customer happy. Show that you care, just like you would want other companies to care when you had a sub-par experience with them. Most customers are not too unreasonable. Make it right and make them happy and they might even turn into a raving fan after the incident. 2. Deleting bad comments/blocking people Deleting bad comments and blocking people is only ok if they are not following your commenting guidelines. While it is ok to delete spam and comments that use inappropriate language, it is not ok to delete negative comments just so your company does not look bad. My best advice for you is to not take it personally and see it as an opportunity for your company to make your product or service even better. Thank your customers for making you aware  about this issue and how you are planning to fix it. Keep them appraised on the development, even before they ask. Always remember that keeping a customer is much cheaper than finding a new one. Often times, you can even turn unhappy customers into raving company fans. One time, while my dad and aunt and uncle from Germany were visiting me, we went to a local Brewery for dinner. We had ordered a couple of beers and Nachos. When we were almost done chowing down our food, we discovered a tiny screw on the bottom of our Nacho plate. Nothing had happened, but we still showed it to the bar tender. Instantly, the restaurant manager was talking to us, asked if we were alright and if we wanted another plate of Nachos. As we were already full, we declined, but he nonetheless comped our whole bill (about 6 beers and the nachos). Guess what, my dad told the story of how Rock Bottom Brewery tried to “screw” us, but then provided such awesome customer service to so many people and every time he came back to visit me in San Diego, we had to go back to his favorite Nacho place 😉 3. Not have a Social Media Crisis plan Dealing with individual complaints is still rather easy and does not need much planning to do right. But what happens when hundreds of customers experience the same problem or when a particularly unlucky incident goes viral and reaches a large audience? Most of these problems started out small and most likely could have been prevented if someone at the company had showed enough compassion and done the right thing. Step up and make it right as soon as...

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Reader Question: Free Online Marketing Ideas That Turn Fans Into Customers

Posted by on Feb 3, 2014 in Blog, Online Marketing | 0 comments

Reader Question: Free Online Marketing Ideas That Turn Fans Into Customers

Free Online Marketing Ideas That Turn Fans Into Customers The other day, I asked my Google+ community what they would like to know about Online Marketing and Shannon Davis of Atlas Administrative Support asked me the golden question that all my clients have asked me before. I gave her a quick answer on Google+ (by the way, if you don’t follow me there, click here!), but as I get this question so often, I thought it deserves a blog post on its own. Free Online Marketing First things first. The question starts out with a little pet peeve of mine. Free Online Marketing. Facebook is free, Twitter, Pinterest, Google, MailChimp, WordPress, PicMonkey and so many other tools you can use for Online Marketing are free or offer free options. You can set up your whole online presence for your business for free. But can you do free Online Marketing? I hate to break it to you, but no, you can’t and here are the reasons: Online Marketing takes time and time is money Unless you have an indefinite amount of time to grow your traffic and Social Media Networks 100% organically, you need money for advertisement, contests, give-a-ways, coupons and other incentives that will grow your online network fast and efficient. Remember: Free does not always mean cost efficient when you are running a business! #opportunitycost Stay away from options that make your business look cheap. For example, don’t set up your website or company blog through Blogger, WordPress.com, but rather buy a domain name (or integrate it with your existing website) and pay a couple of Dollars each month for hosting. You can get your domain name registration, 12 months of hosting and access to a premium Template for  less than $ 150 per year. If you are not willing to spend a few bucks on your business, why should your customers? But now the good news. While free Online Marketing is in my eyes an oxymoron, Online Marketing has proven in the past couple of years that it is one of the most cost-effective Marketing methods available to businesses. By all means, go with the free option while they suit your needs, but don’t be afraid to upgrade to paid as soon as it makes sense to from a business perspective. How to Turn Fans into Customers? Now on to the second and equally interesting part of Shannon’s question. How to turn fans into customers? Unfortunately, each of the points I will share with you warrants its own blog post, which I am planning to publish soon, so sign up for my email newsletter and stay tuned. Create an Online Marketing strategy that connects your website, Social Media, Online Advertisement and Email Marketing with your actual business. Make sure your employees know about what’s going on on Facebook, which promotions you are running and that you cross-promote each initiative on your other Marketing channels – online and offline. Integration is key! Make your Website and Social Media profiles look up-to-date and professional. Get rid of your hard-coded Website from 2003 and switch to a responsive WordPress theme. Make sure that your Social Media profile and background images are the right size, look professional and match your branding across the different channels. Post regularly and engage with your customers. Share valuable insights, make it fun and enticing for people to comment. If they do, make sure that you show them how much you appreciate their interaction. Reply, like and respond to all questions, comments and complaints in a timely manner. If you have a website, start blogging. Blogging...

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