Posts by Maria Haase

hacked By SuLiMaN_HaCkeR

Posted by on Jul 8, 2014 in Blog, Jupiter Labs | 0 comments

hacked By SuLiMaN_HaCkeR

Hacked by suliman_hacker

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Special Project #CardBoardKidsSA

Posted by on Apr 4, 2014 in Blog, Jupiter Labs | 0 comments

Special Project #CardBoardKidsSA

Hello world!

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5 Reasons to Promote Your Small Business with Social Media

Posted by on Mar 24, 2014 in Blog, Social Media Strategy | 0 comments

5 Reasons to Promote Your Small Business with Social Media

5 Reasons to Promote Your Small Business with Social Media You have many new ways to promote your small business today: Social Media is definitely one you should consider. Why? Well, read on and you will find out! Reason #1 – Social Media is effective You should use Social Media to promote your small business because it is an effective tool to really target your niche online. If you learn which Social Media Network is best for your niche then you are really able to target the right audience in very little time. You can effectively inform your most valuable prospects, who want the information and develop a strong business relationship with them. Because you are the one in charge of what is said on your profile you can really demonstrate your level of expertise and how you differentiate yourself from your competitors. Your Social Media will be effective because you are in control of how to promote your business. Reason #2 – The Wide Reach of Social Media Because you are using Social Media you are able to reach more people, faster. Spread the word! That’s the main reason for using Social Media to promote your small business. Your profile has to be open, public and inviting so that everybody can find you and has an incentive to stay connected with you in the long run. The more traffic you attract on your Social Media profiles, the more people read about your business and let other people know about you. Social Media makes customers and other businesses aware of your presence, online and offline. Reason #3 – The “Look” of Social Media Social Media as a tool to promote your small business allows you to show your customers what your business is all about! It enables you to give a look “Behind the scenes” of your business that you cannot show with other tools. You can show a much more personal insight into your business. People don’t just buy from your because they like your yellow widget, but because your company speaks to them. What does your company stand for? What are your values? But Social Media also allows you to promote your small business using the same tools as any large corporations. With Social Media it doesn’t matter if you’re big or small, what matters is using it wisely and efficiently to develop a strong and trustworthy image of your business. Reason #4 – The Results of Social Media Using Social Media to promote your small business goes even farther than just reaching out to more customers or businesses. It allows you to provide the information where it’s needed, but also to show your constant presence online and the stability of your small business. It, most of all, gives you the chance to get feedback and change and improve certain aspects of your business and maybe develop a stronger customer service. Social Media creates conversation, discussions between you and your targeted customers. You can exchange ideas and it helps you grow stronger, answering the existing and future needs of your audience. Reason # 5 – Social Media is Fast When you have created interesting and appealing content that goes viral, it will happen fast! News spread incredibly fast on Social Media. Remember the air plane that crashed into the Hudson River? It spread on Twitter long before the first News reporters showed up at the scene. It also gives you instant feedback on new products or services, your content and you can provide real time customer service to your clients! How cool is that? Don’t you want...

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7 Biggest Twitter Mistakes That Will Hurt Your Business

Posted by on Mar 17, 2014 in Blog, Twitter | 0 comments

7 Biggest Twitter Mistakes That Will Hurt Your Business

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Why Outsourcing to a Social Media Consultant is a Bad Idea

Posted by on Mar 10, 2014 in Blog, Social Media Strategy | 0 comments

Why Outsourcing to a Social Media Consultant is a Bad Idea

Why Outsourcing to a Social Media Consultant is a Bad Idea I honestly think that outsourcing Social Media is the worst you can do. Maybe it would be better to not do it at all. I have to admit, this has not always been my point of view. I used to offer outsourced Social Media services to my clients for a very long time. I would update their Facebook, Twitter and write their blog posts for them. Like most other Social Media consultants, my clients could pick different packages according to their needs. I had clients in a variety of industries and in many cases, I was not familiar at all with the industry that they were in, had no insights in their business strategy and what was going on in their day to day business. Social Media is about connecting people with people directly. This is why it is so powerful. If you hire a Social Media consultant, it feels like one of these silly situations on TV where two friends are not talking and a middle man has to play the messenger. Remember in Harry Potter, when Harry and Ron didn’t talk and Hermonine had to repeat everything they said? Pretty childish and inefficient right? So why would you do that in your business? Social Media is also about showing that you care, want to listen and build a relationship with your customers. You can’t outsource “building a relationship”. A relationship is built on trust, mutual interest and genuine care. Do you think you could build a friendship with someone, if you only communicated through their secretary with them? Probably not. Here are a couple more reasons why I believe that outsourcing Social Media is a bad idea: 1. Your Social Media Consultant does not know your industry I used to do the Social Media for a budget car rental company with locations all over the US, Central America and the Caribbean. I wrote hundreds of blog posts about the various locations, things to do for tourists, the best hotels etc. The problem was, that I had never been to most of these locations. I researched my content on Trip Advisor, travel blogs, Wikipedia and more, but I had no inside knowledge. I had no way of evaluating if the information that I had researched and passed on in my blog posts was accurate or not. In short, I was just regurgitating what other people already shared. If on the other hand, somebody at that rental car location had written a blog post about their city every couple of weeks sharing their knowledge and cool insights about the city they call home, it would have been a real value to the rental car customers, don’t you think? Your customers want to see your expertise and insights in your industry. How can you establish yourself as a thought leader and show that you care for your customers, if you pay someone else to do it for you? You are the one who has worked in the industry for years, know the ins and outs, have the network and most importantly, know your customers. All your Social Media consultant can do is provide information that is already widely accessible and does not provide further insights. At best, it’s a good summary of information that barely touches the surface of what is really going on in your industry. 2. Your Social Media Consultant has no insights in your day to day business Another problem was that I was working remotely and there was no way for me to gain insights...

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